Why on earth can't they just say "from every item you buy we give x amount of money to Africa." or something like that. But I guess this is cheaper.. Environmental friendly image and dozen or so new trees. I mean probably 1% of all the Kellogg's eaters are going to collect these tokens.
So let's see:
• TV adds across USA: few million dollars (no idea of the actual price).
• Animation of the add: about 20 000USD
• few hundred trees to Africa: 200 trees *15USD=3000 USD
And it doesn't really matter if it's 200 trees or 2000 trees. The money for the actual trees is still going to be only a fraction of the money they spent on the adds. The part given to Africa will be even smaller if you compare it to the profits
of this campaign and how it's going to affect their sales of sugared pieces of corn.
I wonder why Kellogg's products are sometimes twice as expensive as other similar products? I can assure you it's not because they give half of their profits to charity! My guess is people just buy their products without comparing the prices.
"Kellog's cornflakes, hey I remember Kellogg's from the nationwide advertisement campaign on TV and newspaper. It must be a good product unlike these RAKCKS cornflakes.."
It's a f*#&€ bag of cornflake! How big price differences can be in a piece of corn that is cooked?
For me it's really twisted that big companies try to save the world by putting plastic tokens in to their products and urging people to buy more. How the hell is that going to make a difference?
Here is a piece of advice for all you corporate executives:
•Make an TV add that lasts 5 seconds.
•On the add put text "Less money for NBC/ABC/CNN/FOX. More money for Greenpeace/WWF/etc.."
• And to the bottom of the add your fancy logo!
That's it! It's more believable and it actually does something good.
This advice was free. The next one is going to cost you something. HELL! I'm feeling so generous that I'll even make you a layout of the add. 
Adds need to make people think not to just acknowledge things.
Writing/making this post took me 15 minutes. As a freelancer I cost 40 euros an hour. So that add cost 10 euros. If YOU marketing director are feeling generous as well, for a student that 10 euros would mean a lot. Hell I'm feeling extra-generous today. Give that money to WWF.
maanantai 31. joulukuuta 2007
Save the world by eating serials
written by
Perro
time
16.48
2
comments
Tags: environment, human behavior
sunnuntai 30. joulukuuta 2007
My final project for school PART_1
Before christmas I talked to two professors of my school. They both told me indirectly that my project is a bit big for the time that is reserved for making it. The fact that I'm going to be traveling 1,5 months of the reserved 3 months for this project isn't really helping.. hahaha.
I'm making a Flash-game(a game you can play with your browser) for a company.
I mean it is a big project. It just might even be too big for me to finish it in time. But it's not "fair" for my teachers to tell me that I'm not able to finish it in time. Hell! I prefer taking too big project that actually forces me to learn new stuff.
I could design a visual appearance for some company but there is nothing new in that. This is the problem in our school. They are not forcing/making us to learn new stuff in our own time. I think students need balanced amount of support and forcing if school expects them to evolve to something and learn new stuff.
I know these two teachers didn't mean anything personal by telling me to make my project a bit smaller. It's their long experience saying that these things finally fail. Is it pessimism or realism? I don't know and don't really care. I'm planning to show them that it was pessimism, at least this time. Still, little support would be nice.
written by
Perro
time
13.40
3
comments
Tags: graphic design, school
lisää töitä
Halutaan nostaa työpanosta. Saa nostaa ihan yksinään.
written by
Perro
time
1.52
0
comments
lauantai 29. joulukuuta 2007
me walk, you rich
For me it's funny that someone is making money from the fact that I walk down the street.
Think about it:
--> I walk
--> I see adds on the streets
--> someone gets richer
But who is this someone. Well first it's the owner of the street, the city where I'm walking. The city sells space for a company. In Finland this company is JCDecaux. They buy the space. Now what do they do with the space... They put up poles and signs and sell that space to someone else...
So who is this someone else? On this particular street it's a sports equipment company. But where do they need the space? Oh, they're selling Asics tennis shoes. Well ok..
At this point I look down on the ground and see that I'm wearing Asics shoes. Shit! So it seems that it's not ´someone´ who is making money from the fact that I'm walking down the street, it's ME who is losing money by walking down the street and everyone else is getting richer.
I wonder how much would a pair of tennis shoes cost if I was to buy them without the middle men (city, JcDecaux, sports equipment company etc..)? 10 euros? LESS?!
I'm going barefoot!
I wonder if there is a country without streets full of signs trying to make me poorer? Cuba!?! Fidel!!! don't die on me just yet! I'm coming!
written by
Perro
time
17.40
4
comments
Tags: cuba, human behavior
Not once did I think of Jesus
I just realized that not once did I think of Jesus and his supposed day of birth during christmas week. Now that's funny!
written by
Perro
time
17.27
1 comments
torstai 20. joulukuuta 2007
Strange world
Tämä yhteenveto ei ole käytettävissä. Näytä postaus klikkaamalla tätä.
written by
Perro
time
22.01
0
comments
Tags: strange world
Two of the most useless presents..EVER!
These two items can be purchased from grocery store called Lidl all over Europe.
The texts are in Finnish so I'll do a quick translation.
1. Digital wine temperature measurer
- Shows you the right serving temperature
- Includes batteries
- It has preprogrammed different types of wines
9.99EUROS
2. Portable?!?!? Karaoke-machine
- Integrated camera and 5,5" clear black-and-white monitor where you can observe the person who is singing! (WTF!!!! He/she is right there!! Where the fuck do you need a black and white monitor!!!!!!)
- Integrated camera that can be connected through video-OUT to your TV
- Loads of different functions
- BASS BOOST!
- supports: CD/ CD-R/ CD-G
- CD and DECK-player (WTF!!! DECK PLAYER!?!?!?)
- Video and audio IN/OUT
99 EUROS
(this thing doesn't even have lyrics of the songs displayed so I'm not convinced it CAN even be called a Karaoke-machine.)
I wonder what the person who is assembling these machines is thinking of the world.. I would have probable killed myself or someone else after 1000 karaoke-machines!
written by
Perro
time
14.53
0
comments
Tags: christmas, human behavior, presents
